Real
Diamond material
The same chemical composition, crystal structure and optical properties as mined diamonds.
Why lab-grown diamonds
Real diamonds. A different beginning.
Lab-grown diamonds have the same chemical composition, crystal structure and optical properties as mined diamonds. Their origin is different.
What changes. What stays the same.
A simple way to understand the difference.
Lab-grown
A different origin
Created in a controlled laboratory environment rather than formed beneath the earth.
More choice
Our reason for choosing them
More freedom to explore the size, shape and style you want within your jewellery budget.
Make room for what you love.
A larger diamond. A different shape. The setting you have always pictured. We work with lab-grown diamonds to give you more room to choose what matters to you.
We still select carefully for diamond quality, proportion and visual beauty. Our standards stay central to every choice.
Explore our diamond standardsYour questions, simply answered
Are lab-grown diamonds real diamonds?
Yes. They have the same chemical composition, crystal structure and optical properties as mined diamonds. The difference is where and how they begin.
How does FOCUS choose its diamonds?
Our core selection standard is D–E colour and VVS2 clarity or better, with excellent cut performance where applicable. We also pay attention to proportions and the overall appearance.
Read our standardsA diamond you choose for yourself.
Explore the shapes and designs that speak to you.