D–E
Colour
Our core colour standard, chosen for a bright, colourless appearance.
Our diamond standards
Less guesswork. Clearer standards.
We consider quality, proportion and visual beauty together, so you can focus on the shape, size and design you love.
Our core selection standard
Three things we look at when selecting our diamonds.
VVS2+
Clarity
VVS2 clarity or better is our core selection standard.
Proportion
Cut & visual performance
Excellent cut performance where applicable, with attention to the shape and the way the diamond presents.
These are our core selection standards. Please ask us about the specifications of any particular piece before ordering.
Beautiful where it matters.
We believe quality should make a visible difference. Our approach considers the whole piece: the diamond, its proportions and how it looks when worn.
Rather than chasing a higher grade simply because it exists, we want to leave more room for the design, shape or diamond size you will enjoy.
Ask us about a diamondThe details, explained
Does “excellent cut” mean the same thing for every shape?
Our cut-performance statement applies where relevant to the diamond shape. We also consider proportions and overall visual performance. Ask us if you would like help understanding a particular diamond.
What if I want a different size or specification?
Contact our team with what you have in mind. We can help you explore the available options before you order.
Contact FOCUSWe consider the details. You choose the piece.
Explore our rings or ask us a question before you decide.